It’s difficult to put into words what emotions cycling evokes, but I asked anyway. At the recent Prudential Ride London Freecycle I got people to tell me why they love cycling.
A concept store for stylish cycling
Our bicycles aren't mass produced by a big factory and we don't have boxes of them sitting in a warehouse. The frames are all hand made in small numbers and each complete bicycle is designed and assembled by hand in London. Just for you.